In the field of digital marketing, there is so much focus on e-commerce sites and other sites that often the most productive content production platform is ignored: YouTube.
In fact, YouTube video SEO work has everything to create an environment where you can achieve high conversion rates. When used and planned properly, you can achieve as much success as other studies.
KEYWORD IS EVERYTHING
Do not underestimate the power of keywords on YouTube as in all SEO studies. Because just like in search engines, there is a search bar on this platform. This means that visitors can search by entering keywords. You can reach thousands of people with a video title using the right keywords.
MAKE YOUR VIDEO WATCHABLE
It is not desired to pass the video you prepared in the first 10 seconds. The content you prepare should be attractive for visitors. Increasing your video interaction with comments and likes will also increase your viewing rates. All of this depends on creating quality video content. Invest in recording equipment, choose the right subject, compose your fiction in an attractive way and get professional help before publishing if needed.
DO NOT EXPOSE YOUR PRODUCTS BETWEEN CAT VIDEOS
Incorrect category and tag selection can cause your videos to appear among funny cat videos. If you do not sell products such as cat litter, cat food or scratching boards, it may not be useful to have cat videos and promotional videos in the same place. Pay due attention to the selection of tags and categories suitable for the content of your video.
SHARE VIDEO WITH SPECIFIC INTERVALS
Do not share a video and step back. It is useful to plan the whole process in detail before starting YouTube video SEO studies. Sharing at least one video per week will affect your brand visibility from there. Determine your first two months of video topics and frequency of sharing.
USE OTHER MEDIA CHANNELS
You may not only get the interaction you want on YouTube. As in all areas of SEO work, you need to use all social media channels effectively. When you share a video on YouTube, share the link of this video on your Instagram, Facebook or Twitter channel. In this way, you can attract the attention of users who follow you on other channels and direct them to the video you share on YouTube.