Perfect brief creates a perfect job

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Sometimes it takes months or years for a project idea to emerge. Most projects do not emerge on their own, and teamwork often lies behind the project. Regardless of whether it is small or big, there is only one secret to the efficiency of teamwork: giving a good brief.


Brief means, to convey what you want in a short and concise way. Naturally; the better brief you give, the other person will be able to give you exactly what you want and do it in the fastest way.

Consider any of the commercials we watch every day. In all commercials, although the purpose and tool differ, the main idea is to attract people's attention to the brand. The story of an advertisement movie starts with the brand telling the agencies what they want. Then, the expectations of the brand are conveyed to each member of the team, from the copywriter to the graphic designer, in accordance with their job descriptions. In short, there is a brief transfer with two main channels.


Suppose you have a brand that produces technical products and you want to work with an agency that will produce content for your brand. You can use your content for technical purposes, as well as for informational purposes by talking about sectoral innovations. If we think in terms of using language; You may choose to use a very technical language and only appeal to those who dominate the industry, or to appeal to everyone with more superficial content. As a result, you need to define what kind of content you want with parameters such as subject, scope, language and target audience. So you need to give a good brief. Otherwise, you have to deal with long mail traffic until the other side understands what you expect.

Whether it's advertising film or blog content, knowing the answer to the question of how to write a good brief in any project will save you a lot.


First of all, you should decide what you want and be able to draw a clear profile for yourself. If you have full control of what you want, transferring to the other side will be just as easy.

Although it varies from subject to subject, there are some parameters that we can name as the basis of each project: such as purpose, method and duration. You should clearly state these in the brief writing.

No detail is unimportant, do not include the initiative. Going into too much detail can seem boring for both you and the other side. However, most of the time, small details can be overlooked, causing greater negativity.

Indicate who you are addressing. It is important to analyze the target audience well for the success of the projects. You should be able to explain your target audience to the other side as clearly as possible during briefing.